ICO Data Protection Register
Registration Status: Active

AO Retail Limited

Registration Number: Z8993539

Organisation Information

Address Parklands Building, 5A De Havilland Way, Lockstock, Bolton, BL6 4SD
Trading Names Mobile Phones Direct, The Smartphone Company, AO Mobile, APPLIANCES ONLINE, HOUSE OF FRASER KITCHEN APPLIANCES, NEXT DOMESTIC APPLIANCES, BOOTS KITCHEN APPLIANCES, SCREWFIX APPLIANCES, APPLIANCE DEALS, AO.com, AO.co.uk, EXPERT LOGISTICS, AFTER CARE, AO (on EBAY not AO.com), APPLIANCE LANDLORD, B&Q KITCHEN APPLIANCES, DRL REPLACEMENT SOLUTIONS, EMPIRE DIRECT APPLIANCES, ICELAND APPLIANCES
Public Authority No
Registration Dates Registered from 2005-04-25 until 2027-04-24
Payment Tier Tier 3

Data Protection Officer

Name / Role
Ms Spencer
Email
GDPR@ao.com
Phone
07912576444
DPO Address
Ao.com
5a The Parklands
Bolton
BL6 4SD

Domain Email Security Checks

Security evaluation for the official domain ao.com:

check_circle MX Records

Determines if the domain is configured to receive emails.

check_circle SPF Record

Lists authorized mail servers allowed to send emails from this domain.

check_circle DMARC Policy

Specifies how receiving servers handle emails failing SPF/DKIM checks.

SPF Record Value
v=spf1 include:nlkp.spf.avature.net include:eu._netblocks.mimecast.com include:amazonses.com ip4:51.179.179.152 ip4:51.179.179.155 include:ao.gnatta.com ~all
DMARC Record Value
v=DMARC1; p=reject; rua=mailto:bb1e92aabadf131@rep.dmarcanalyzer.com; ruf=mailto:bb1e92aabadf131@for.dmarcanalyzer.com; fo=1
Last evaluated: 2026-06-24 13:10:51 (Cloudflare DoH API)

Official Entry

You can view the official listing for this controller directly on the ICO website.

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